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Ubisoft boss Yves Guillemot has discussed the company’s strategy of experimenting with generative AI, as detailed in today’s announcement of NEO NPCs – a new prototype project from Ubisoft designed to let video game characters respond with custom responses to players’ speech input.
Speaking at a press briefing for the NEO NPC project held at GDC this week in San Francisco, attended by Eurogamer’s Chris Tapsell, Guillemot likened Ubisoft’s experimentation with generative AI to some of its other early bets on emerging technology, like Xbox’s camera Kinect and Nintendo’s motion-controlled Wii.
Asked whether Ubisoft was sometimes too early with taking up new tech, Guillemot responded: “It’s not always too early. Sometimes, you are right. But being able to adopt the Wii early was a good move because we were able to do things we couldn’t do before. Kinect was also very interesting, because it gave us a chance to create new experiences that were very reactive. We created Just Dance with the Wii.
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